What You’ll Learn In This Course
The Social Success Cycle
Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goals and focus on the category that best fits your needs.
The “10 Minute Social Media Audit”
Quickly evaluate your social media presence and determine where there are gaps, so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers.
Value First Strategies
Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.
Community Management
Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.
Social & Community Mastery Course Details
In this 7 hour course, you’ll learn exactly how to apply a social media strategy you’ll actually use in your business
Module 1:
Start Here
Lesson 1: From The Author
Lesson 2: Social Success Cycle
Lesson 3: Social Media Marketing Goals
Lesson 4: The Customer Avatar
Lesson 5: Which Social Media Channel Is Right For You
Lesson 6: Engagement vs Seeker Channels
Lesson 7: 10 Minute Social Media Audit
Lesson 8: Social Media Dont’s
Lesson 9: When to Automate
Module 2:
Social Listening
Lesson 1: Why Listen?
Lesson 2: Social Listening Goals
Lesson 3: Social Listening Tools
Lesson 4: Social Listening Metrics
Lesson 5: Social Listening Setup
Lesson 6: Social Listening Keyword Planning
Lesson 7: Tool Demo: Keyword Alert Setup
Lesson 8: Listening Without Paid Tools
Lesson 9: Using A Feedback Loop
Lesson 10: Tool Demo: Tag And Task Setup
Lesson 11: The 3-Step Social Customer Service Plan
Module 3:
Social Influencing
Lesson 1: Why Influence?
Lesson 2: Social Influencing Goals
Lesson 3: Social Influencing Tools
Lesson 4: Social Influencing Metrics
Lesson 5: Growing Social Profiles
Lesson 6: Social Media Bouncing
Lesson 7: Social Media Topic Map
Lesson 8: 7 Blog Post Templates
Lesson 9: Socializing Blog Content
Lesson 10: Step 1 – Splinter
Lesson 11: Step 2 – Visualize
Lesson 12: Step 3 – Broadcast
Lesson 13: Step 4 – Tag
Lesson 14: Step 5 – Monitor
Lesson 15: Step 6 – Schedule
Lesson 16: Tool Demo – Edgar
Lesson 17: Defeating The “Social Fire Hose”
Lesson 18: Tool Demo – Facebook’s Boost Post Function
Lesson 19: What’s Your SOP?
Module 4:
Social Networking
Lesson 1: Why Network?
Lesson 2: Social Networking Goals
Lesson 3: Social Networking Tools
Lesson 4: Social Networking Metrics
Lesson 5: What Is Media?
Lesson 6: Long Tail Media Outreach
Lesson 7: What Does Long Tail Media Want?
Lesson 8: Networking By Topic Map
Lesson 9: The “Short List”
Lesson 10: Reverse Media Outreach
Lesson 11: Staying Compliant
Module 5:
Social Selling
Lesson 1: Why Selling?
Lesson 2: Social Selling Goals
Lesson 3: Social Selling Tools
Lesson 4: Social Selling Metrics
Lesson 5: The Value First Strategy
Lesson 6: Value First Offers
Lesson 7: The Customer Journey
Lesson 8: Content Segmentation
Lesson 9: Segmentation + Retargeting
Lesson 10: DEMO: Setting Up A Segmented Website
Lesson 11: Content + Social Media + Ad Retargeting
Lesson 12: Putting It All Together
Sales Page:_https://www.digitalmarketer.com/lp/training/social-community-mastery/
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