[HOT] Digital Marketer – Search Marketing Mastery

What You’ll Learn In This Course

Search Marketing Site Audit

Evaluate the search marketing health of your entire domain, and then get specific with your most popular pages. Once you follow the 23-step domain and page audits, you will be able to identify and remove crippling search issues that must be fixed first (keyword research, content and link building are useless until you remove these problems).

Traffic by Channel

Learn how to measure how much of your traffic is coming from each channel – whether it’s social media, Google search, paid traffic or organic search channels. When you know what’s working and what isn’t, you can focus on boosting certain channels that work best and finding new ways to make your weaker channels shine.

Revamp Your Blog

Update your blogs to leverage Google’s “QDF algorithm” and breathe new life into the content you’ve already spent time and energy creating. Once you find a way to repurpose your content, you can spend less time coming up with brand new concepts, and spend more time driving traffic to your pages.

Earn Media Mentions

Gain credibility through media mentions on and off line. There are eight tried-and-true ways to get your copy in the hands of reputable sources who will give you valuable mentions on the web – driving organic, completely free, traffic!

Search Marketing Mastery Course Details

In this 8-hour course you’ll learn everything you need to know about how to drive more qualified search traffic to grow your business.

Module 1:

Start Here

Lesson 1: From the Instructor

Lesson 2: The Content of this Course

Lesson 3: The Certification Exam

Lesson 4: The State of Search

Lesson 5: The 3 players

Lesson 6: Discoverability & Availability

Lesson 7: What are Search Queries?

Lesson 8: Search Marketing Goals

Lesson 9: Introduction to Earned Media & Link Building

Lesson 10: Introduction to UXO & RXO

Lesson 11: Intent Based Search Optimization (IBSO)

Module 2:

Intent, Context and Assets

Lesson 1: The Big Picture

Lesson 2: How We Use Search Engines

Lesson 3: The Tyranny of Physical Space

Lesson 4: The Long Tail of Search

Lesson 5: Intent Based Keyword Research

Lesson 6: Finding Intent & Context

Lesson 7: Building Customer Avatars

Lesson 8: Intent Based Avatars

Lesson 9: Keyword Research Tools

Lesson 10: Keyword Modifiers

Lesson 11: Intent Based Keyword Research: Example 1

Lesson 12: Intent Based Keyword Research: Example 2

Lesson 13: Choosing Assets

Module 3:

Channels, Optimization & Ascension

Lesson 1: The Big Picture

Lesson 2: Choosing the Right Channel

Lesson 3: Ascension as Optimization

Lesson 4: Channel Optimization: Web Page

Lesson 5: Channel Optimization: Blog

Lesson 6: Channel Optimization: Amazon Product Page

Lesson 7: Channel Optimization: YouTube

Lesson 8: Channel Optimization: Pinterest

Lesson 9: Channel Optimization: iTunes

Lesson 10: Channel Optimization: Review Sites

Module 4:

Experience Optimization (UXO and RXO)

Lesson 1: The Big Picture

Lesson 2: About Content Management Systems

Lesson 3: Domain Audit: Site Command

Lesson 4: Domain Audit: Google Webmaster Tools

Lesson 5: Domain Audit: Google Analytics

Lesson 6: Domain Audit: Sitemap

Lesson 7: Domain Audit: robots.txt

Lesson 8: Domain Audit: Backlinks

Lesson 9: Domain Audit: 404 Page

Lesson 10: Domain Audit: Internal Site Search

Lesson 11: Domain Audit: Navigation

Lesson 12: Domain Audit: Accessibility

Lesson 13: Domain Audit: Mobile

Lesson 14: Page Audit: Value

Lesson 15: Page Audit: Layout & Design

Lesson 16: Page Audit: Mobile

Lesson 17: Page Audit: Keyword Targeted

Lesson 18: Page Audit: Keyword Cannibalization

Lesson 19: Page Audit: Cross-Linking and Siloing

Lesson 20: Page Audit: Shareability

Lesson 21: Page Audit: Duplicate Content

Lesson 22: Page Audit: Stranded Page

Lesson 23: Page Audit: Redirects

Lesson 24: Page Audit: robots.txt and Meta robots

Lesson 25: Page Audit: Page Load Speed

Module 5:

Earned Media and Link Building

Lesson 1: The Big Picture

Lesson 2: Paid and Owned Media

Lesson 3: Link Building Today

Lesson 4: Earning Links: Cross Linking

Lesson 5: Earning Links: Competitive Research,

Lesson 6: Earning Links: Content that is Generous

Lesson 7: Earning Links: Build Link Bait

Lesson 8: Earning Links: Create Primary Research

Lesson 9: Earning Links: Getting Out More

Lesson 10: Earning Links: Newsjacking

Lesson 11: The Last Word

Sales Page:_https://www.digitalmarketer.com/lp/training/search-marketing-mastery/