What You’ll Learn In This Course
8-Step Optimization Cycle
Learn each step of the process for optimizing the conversion rate for your website or even a specific page. Once you understand how to intentionally increase the number of conversions, you will be able to truly “move the needle” in your business.
When to Split Test
Discover when a split test is necessary or not using simple math. Once you decipher if you have enough conversions per variant, per day, you will be able to reach a reliable conclusion and avoid wasted time or resources.
3 (More) Optimization Tactics
Besides split-testing, there are three other, often simpler and more lucrative, conversion rate optimization tactics. Learn how to set up user surveys, session recordings and heatmaps to track traffic on your website and certain pages.
Identify Critical Pages
Identify which pages on your website should be immediately optimized for increased conversion rates. You’ll be shocked to see that these pages aren’t what you initially expect, but we’ll show you how and why these specific pages are most effective.
Conversion Rate Optimization Course Details
In this 7-hour course, you’ll learn everything you need to know about how to identify optimization opportunities on your site and how to accurately test your new ideas.
Module 1:
Start Here
Lesson 1: Your Instructor
Lesson 2: Here’s What To Expect
Lesson 3: What Is CRO?
Lesson 4: Term List And Lingo
Module 2:
Introduction To Optimization
Lesson 1: The Role Of Optimization
Lesson 2: KPI Selection
Lesson 3: Aggregating Data
Lesson 4: Usability Hub Screen Flow
Lesson 5: Heatmaps & Recordings
Lesson 6: Form Analysis
Module 3:
Identifying & Prioritizing Tests
Lesson 1: Page Identification
Lesson 2: Page Prioritization
Module 4:
Element Selection
Lesson 1: Case Study Warning
Lesson 2: Copy Tests
Lesson 3: Image Tests
Lesson 4: Navigation Tests
Lesson 5: Search Box Tests
Lesson 6: Videos
Lesson 7: Overlays
Module 5:
Hypothesis Construction
Lesson 1: The Importance Of A Hypothesis
Lesson 2: How To Create A Hypothesis
Lesson 3: Hypothesis Example
Module 6
Test
Lesson 1: Test
Lesson 2: Split Test Basics
Lesson 3: Can I Actually Test?
Lesson 4: Should I Actually Test?
Lesson 5: Principle Of Persuasion
Lesson 6: Campaign Scheduling
Lesson 7: Optimization Calendar
Lesson 8: Test Analysis
Lesson 9: Powerpoint Example Walkthroughs
Lesson 10: Getting A Test Set In VWO
Module 7
Optimization Methods
Lesson 1: Offer Audit
Lesson 2: On-Site Retargeting
Lesson 3: Personalization
Lesson 4: How To Segment
Lesson 5: LPO
Lesson 6: How To Test With Low Traffic
Sales Page:_https://www.digitalmarketer.com/lp/training/conversion-rate-optimization-mastery/
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