What You’ll Learn In This Course
A System To Help You Stand Out From The Competition
You’ll learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets.
As a copywriter, marketer, or business owner, you are struggling every day to stand out from a sea of competing options. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why you’re the BEST option.
CLASSIC, DIRECT-RESPONSE COPYWRITING, UPDATED FOR DIGITAL
Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and more.
WINNING COPY STRUCTURE FOR EVERY INDUSTRY & BUSINESS
Along with each new copywriting tactic in this course, you’ll get enlightening samples and examples from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, and more.
A TREASURE CHEST OF COPYWRITING TIPS & TACTICS
You’ll learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets.
Copywriting Mastery Course Details
Module 1:
Start Here – Copywriting Defined
Lesson 1: From the Instructor
Lesson 2: Copywriting and the Value Journey
Lesson 3: What is Copywriting
Lesson 4: 3 Fundamental Rules of Selling
Lesson 5: Defining the Prospect
Lesson 6: Connecting with the Prospect
Lesson 7: The Big Idea, The Power of One
Lesson 8: Research Overview
Lesson 9: Secret Simple Formula for a Successful Sales Letter
Lesson 10: Recap: Everything You Already Know!
Module 2:
Diving Deeper Into Effective Copywriting
Lesson 1: The Theory of Resistance
Lesson 2: Write Like You Talk
Lesson 3: The Secret of Writing With Passion
Lesson 4: The Power of Stories
Lesson 5: Find Your Voice
Lesson 6: Writing Your Story
Module 3:
What is Your Copy Really Selling?
Lesson 1: It’s All About The Benefits
Lesson 2: The Future Benefit
Lesson 3: Lead Magnet Checklist
Lesson 4: Deeper Benefits
Lesson 5: Your Unique Selling Proposition
Module 4:
Persuading Your Prospec
Lesson 1: Connecting With Your Prospect
Lesson 2: Myth of “You”
Lesson 3: The Principle of Intimacy
Lesson 4: Power Emotions
Lesson 5: 4 Examples of Core Buying Emotions in Copy
Lesson 6: The Golden Thread
Lesson 7: The 4-Legged Stool
Module 5:
Anatomy of a Successful Sales Promotion
Lesson 1: Headlines
Lesson 2: Leads
Lesson 3: The Sales Argument
Lesson 4: The Close
Lesson 5: Guarantees
Lesson 6: The P.S.
Lesson 7: The Secret of Transupstantiation
Lesson 8: Putting it Together
Module 6:
Copywriting Secrets from the Masters
Lesson 1: Copywriting Secrets 1-10
Lesson 2: Copywriting Secrets 11-20
Lesson 3: Copywriting Secrets 21-30
Lesson 4: Copywriting Secrets 21-30
Lesson 5: The End & Getting Certified
Sales Page:_www.digitalmarketer.com/lp/copywriting-certification
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