What You’ll Learn
A Brand New Dive Deep Into The Facebook Ad Platform
As a marketer, our job is to meet the customers where they already are. And where they already are is Facebook. With well over 2 BILLION daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you EXACTLY how to design ad campaigns that generate results for your business… fast.
The 3-Step Automated Traffic System
Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the ever-important “traffic temperature” and how media buying is actually like building an in-person relationship.
How to Build A Successful Ad Campaign
Watch step-by-step “deep dive” videos on how to build successful ad campaigns on platforms like Facebook, Instagram, Google, and YouTube. Discover the five elements of a high converting paid traffic campaign and how you can leverage them to send thousands of leads to your business.
The Metrics That Matter (and the ones that don’t)
Learn to analyze the metrics that actually matter so that you can “trim the fat” from your campaigns and scale without accruing extra costs. Quit wasting time analyzing numbers that are useless to your bottom line.
Course Details
Module 1
Getting Started
Lesson 1: Getting Started
Lesson 2: Paid Traffic: The What & Why
Lesson 3: The Customer Journey Explained
ACTIVITY: Map The Value Journey
Module 2
Core Concepts
Lesson 1: Core Concepts
Lesson 2: The Traffic Store
Lesson 3: Traffic Temperature
Lesson 4: Content & Paid Traffic
Lesson 5: Cold Traffic Content
Lesson 6: Warm Traffic Content
Lesson 7: Hot Traffic Content
Lesson 8: What’s Next?
Module 3
Crafting Your Campaign Assets
Lesson 1: Creating Your Campaign Assets
Lesson 2: Customer Avatars
Lesson 3: Laser Targeting
Lesson 4: High Converting Ad Copy
Lesson 5: Ad Creatives
Lesson 6: Ad Scent
Lesson 7: What’s Next?
Module 4
Facebook Deep Dive
Lesson 1: Getting Started With Facebook
Lesson 2: Facebook Compliance
Lesson 3: Understanding Campaign Structure
Lesson 4: Placements, Bidding, & Budget
Lesson 5: Instagram
Lesson 6: Tracking & Campaign Launch
Lesson 4: Retargeting & The Facebook Pixel
Module 5
Troubleshooting, Optimizing, & Scaling
Lesson 1: Troubleshooting, Optimizing, & Scaling
Lesson 2: Analyzing Data
Lesson 3: Troubleshooting Campaigns
Lesson 4: Optimizing
Lesson 5: Scaling
Module 6
Google Ads with Mike Rhodes
Lesson 1: The Big Picture
Lesson 2: Learn The Lingo
Lesson 3: Knowing Your Business and Marketing Goals
Lesson 4: Finding and Understanding Keywords
Lesson 5: Writing Great Ads
Lesson 6: Understanding Ad Groups
Lesson 7: Building Campaigns
Lesson 8: Conversion Tracking
Lesson 9: Introduction to Ongoing Optimization
Lesson 10: Getting Advanced
Module 7
YouTube Ads with Tom Breeze
Lesson 1: Introduction
Lesson 2: Your Customers Moment
Lesson 3: The Perfect Video Ad
Lesson 4: Reaching Your Customer
Lesson 5: Campaign Build Walkthrough
Lesson 6: Thank You
BRAND NEW: Module 8
Lesson 1: Deeper Dive into the Platform
Lesson 2: LinkedIn Objectives
Lesson 3: Finding Your Market on LinkedIn
Lesson 4: Ad Copy & Ad Creative
Lesson 5: Creating an Ad
Lesson 6: Retargeting on LinkedIn
Lesson 7: LinkedIn Insights Tag
Lesson 8: Reporting & Analytics
Sales Page:_https://www.digitalmarketer.com/certification/paid-traffic-mastery/
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